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How does BaaS influence the transformation of the industry?
Banking-as-a-Service (BaaS) platforms have built a new frontier in the fintech landscape, and are strengthening their position in the rapidly changing market by expanding the areas that fall under embedding. Let's dive deeper into how BaaS disrupts areas that are directly related to finances and payments.
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Guavapay Fraud Management Infrastructure
The rapid shift to digital payments is urgently increasing the need for payment providers and financial institutions to modernize their payment security systems. GUAVAPAY uses a sophisticated real-time fraud monitoring infrastructure to generate anti-fraud models in issuing and acquiring transactions that help reduce decline rates and improve dispute and chargeback management.
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Business recovery in the post-pandemic world
COVID-19 impacted all businesses around the world and caused drastic changes in the way businesses are led. Pervasive restrictions and lockdowns have forced businesses to search for new ways to survive during this most unprecedented time in our lives. The necessity to adapt to new realities encourages businesses to search for ways to transform in order to cope with distressing situations and still be able to make ends meet. However, Fintechs seem to not only survive but thrive in these torrid conditions. Businesses have continued to grow and have been pivotal in towing national economies forward in the midst of this quicksand of a pandemic trying to drag them down.
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Easy integration with Guavapay
The rise in digital payments enhances customer expectations from E-commerce checkouts and payment acceptance services. There are more ways for consumers to shop and buy than ever before, including, for example, in-person online payments or digital wallets. Businesses try to unify diverse services in one solution so the customer wouldn’t have the need to run for a competitive store with better payment offerings or leave the checkout process unfinished. As a result, businesses need all of these different payment methods to work seamlessly together to increase the conversation rate and provide customers with a frictionless payment experience. And it’s here when such a system as API comes on a help.
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